인터넷 광고에서 광고주가 광고를 클릭한 횟수에 따라 매체에 비용을 지불하는 방식
A model of internet advertising in which an advertiser pays a publisher when the ad is clicked.
예문:
"Our marketing team is focusing on PPC to boost immediate sales."
"The PPC strategy helped the startup gain visibility in a crowded market."