시계 비행이 불가능하여 계기에만 의존하여 비행해야 하는 기상 상태.
Weather conditions that require pilots to fly primarily by reference to instruments rather than by outside visual cues.
예문:
"The pilot encountered IMC shortly after takeoff and had to rely on the flight instruments."
"Training for IMC is essential for pilots to handle low-visibility situations safely."
다양한 마케팅 수단들을 통합하여 일관된 메시지를 전달하는 전략적 커뮤니케이션 방식.
A strategic approach to coordinating all aspects of marketing communication to provide a consistent message across different channels.
예문:
"The agency proposed an IMC plan that aligned social media, TV ads, and email marketing."
"Effective IMC helps build a strong and recognizable brand identity."