과대 선전, 판촉 활동, 과장 보도
Extravagant or intensive publicity or promotion; excessive media attention used to generate excitement about a product, person, or event.
예문:
"Despite all the initial hype surrounding the new smartphone, sales figures were disappointing."
"The movie failed to live up to the massive hype generated by the studio's marketing team."
"Critics often dismiss celebrity memoirs as pure hype designed to boost book sales."
과대 선전하다, 과장하다
To promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits. (Often used with 'up').
예문:
"The company hired a famous influencer to hype up their new line of organic cosmetics."
"Journalists were accused of hyping the minor political scandal into a major crisis."
흥분시키다, 부추기다, 들뜨게 하다
To stimulate or excite (someone) emotionally or mentally, often in preparation for an event or performance. (Usually used with 'up').
예문:
"The coach tried to hype up the team before they ran out onto the field for the championship game."
"I was so hyped up after hearing the concert announcement that I couldn't sleep all night."