광고 캠페인의 총 노출 효과를 나타내는 종합 시청률 지표로, 도달률과 노출 빈도를 곱하여 산출한 값.
A standard measure in advertising that represents the total volume of delivery of a message to a target audience, calculated by multiplying reach by frequency.
예문:
"The agency promised to deliver 800 GRPs within the first month of the campaign."
"Planners use GRPs to compare the efficiency of different media schedules."
"The GRP calculation helps determine the overall impact of a television advertisement."